Several people are of the view that e-marketing has resulted in dis-intermediation (i. e. the elimination of traditional intermediaries from distribution channels) providing countless opportunities and occasionally disadvantages for both marketers and consumers. Discuss these views and those opportunities and disadvantages from the viewpoint of the marketer and the consumer.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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