If the decision has been made that a new requirement cannot be made in-house and no existing supplier is adequate, then:
A) one option exists: search the marketplace for an untried/unknown, new supplier.
B) two options exist: search the marketplace for a new supplier or convince an existing supplier to develop the capability.
C) three options exist: search the marketplace for a new supplier, engage in reverse marketing, or redesign/respecify the requirement so that it is procurable.
D) three options exist: search the marketplace for a new supplier, convince an existing supplier to develop the capability, or engage in reverse marketing.
E) three options exist: search the marketplace for a new supplier, convince an existing supplier to develop the capability, or inform the internal user the item cannot be purchased.
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