Macket Ltd manufactures and distributes a single product. The variable costs per unit of the product are as follows: Direct materials £35.00 Direct labour £8.00 Variable overheads £5.00 The product sells for £80.00 and the company expects total sales revenue in this current year of £1,200,000. Fixed overheads are forecast at £128,000 for the year. REQUIRED Calculate for the current year the: (1) Break-even point in units (ii) contribution/sales ratio (iii) Expected profit (iv) Break-even sale value (v) Margin of safety units and amounts ​

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.