Your firm operates in a market of 200,000 people. By your estimates, you need an install base (people that are willing to use your product after trial) of approximately 40,000 people. Historically, you know that 40% of the people that try your product become regular users. After speaking with some advertising executives, they explain that it takes roughly 10 advertisements on local television stations to get 60% of the viewers to try a product they see on television in this market. These same executives have quoted a Cost Per Point (CPP) of $50, where they define a Gross Rating Point as 1% of the population seeing 1 advertisement. 4a) How much will it cost to achieve your objective

Lincoln company has an accounting policy for internal reporting purposes whereby the costs of any research and development projects that are over 70 percent likely to succeed are capitalized and then depreciated over a five-year period with a full year of depreciation in the year of capitalization. in the current year, $400,000 was spent on project one, and it was 55 percent likely to succeed, $600,000 was spent on project two, and it was 65 percent likely to succeed, and $900,000 was spent on project three, and it was 75 percent likely to succeed. in converting the internal financial statements to external financial statements, by how much will net income for the current year have to be reduced? a. $180,000b. $380,000c. $720,000d. $900,000

Alpha industries is considering a project with an initial cost of $8 million. the project will produce cash inflows of $1.49 million per year for 8 years. the project has the same risk as the firm. the firm has a pretax cost of debt of 5.61 percent and a cost of equity of 11.27 percent. the debt–equity ratio is .60 and the tax rate is 35 percent. what is the net present value of the project?

John's pizzeria and equilibrium john is selling his pizza for $6 per slice in an area of high demand. however, customers are not buying his pizza. using what you learned about the principles of equilibrium, write three to four sentences about how john could solve his problem.