1. Here and there, though, people are starting to talk about Checkers as a real contender to Woolworths for their middle class and up spending. And despite the fact that Checkers still has nowhere near the brand halo that Woolworths commands, some are even saying as much in public. With regards to the above extract from the article and using relevant examples from the article, examine how Checkers is positioning its stores and product offering to cater for the middle class and discuss whether this positioning is successful.

2. Discuss the factors Checkers will need to take into account regarding perceived value pricing.

3. The claim that this Checkers is a local legend is, for once, not completely overblown in part because of the prices.
With regards to the above statement from the article and with the use of relevant research discuss the impact of the country of origin effects on Checkers.

Source - https:/www. businessinsider. co. za/checkers-mall-of-africa-high-end -store-with-cheaper-products-2018-8 ​