Martha manufacturing produces a single product that sells for $80. variable costs per unit equal $32. the company expects total fixed costs to be $72,000 for the next month at the projected sales level of 2,000 units. in an attempt to improve performance, management is considering a number of alternative actions. each situation is to be evaluated separately.
1) what is the current breakeven point in terms of number of units?
2) suppose management believes that a $16,000 increase in monthly advertising expense will result in a considerable increase in sale. sale must increase by how much to justify this additional expenditure?
3) suppose that management believes that a 10% reduction in the selling price will result in a 10% increase in sales. if this proposed reduction in selling price is implemented,
a) operating income will decrease by $8,ooo
b) operating income will increase by $8,000
c) operating income will decrease by $16,000
d) operating income will increase by $16,000.

Each unit sells: $80
Each unit costs to make: $32
Fixed costs: 72,000
Goal: 2,000 units sold

If they meet their goal, let's see how that would go:

(2,000 * 80) - (2,000 * 32) - 72,000 = ?
160,000 - 64,000 - 72,000 = 24,000

24,000 is the profit they would make for hitting their goal.

Question 1:
What is the break-even point? The break-even means they make no money, but they also lose no money. So that final number (24,000) would be 0 instead. How many units would they have to make to hit zero?
(x * 80) - (x * 32) - 72,000 = 0.
80x - 32x = 72,000
48x = 72,000
x = 1500 units

We can verify by using our first formula we've already determined, using this new value for units.
(1,500* 80) - (1,500 * 32) - 72,000 = ?
120,000 - 48,000 - 72,000 = 0? True!

Question 2: If they increase their expenses by 16,000, what is their new break even point?

(x * 80) - (x * 32) - 72,000 - 16000 = 0.
80x - 32x - 88000 = 0
48x = 88000
x = 1833

Question 3: 10% reduction in selling price and 10% increase in sales. (Assuming based off the original formula the problem provided.)

Original: (2,000 * 80) - (2,000 * 32) - 72,000 = ?

10% Reduction in price: 8
80-8 = 72

10% increase in sales: 200
2000 + 200 = 2200

Plugin to our formula:
(2200 * 72) - (2200 * 32) - 72,000 = ?
158400 - 70400 - 72,000 = 16,000

Since this number is positive, this is income. (D)

The law of supply and demand