Market segmenting is
is assigning a specific team of employees to focus solely on developing marketing strategies
only offering your product to a specific, identified group of consumers
separating people into groups based on their characteristics, problems, needs, and desires
allowing the consumers to choose which company they do business with

Six years ago, an 80-kw diesel electric set cost $160,000. the cost index for this class of equipment six years ago was 187 and is now 194. the cost-capacity factor is 0.6. the plant engineering staff is considering a 120-kw unit of the same general design to power a small isolated plant. assume we want to add a precompressor, which (when isolated and estimated separately) currently costs $13291. determine the total cost of the 120-kw unit. (hint: skip $ and comma symbols)