Marketers gain insight about their customers by using information gathered through customer relationship management and loyalty programs. this information marketers to customers by providing offers that are relevant to them.

The answer in the space provided is to attract or to enlighten. It is because gathering informations from their customers will enable them to have knowledge of what the customers would like and would prefer to buy. By gathering and having these information, it allows the marketers to provide them offers in which the customers would be enlighten to have or to be attracted to.

Ino me gusta cuando no tengo whats de los demás pero me siento tan cerca a la realidad