After several years of volunteering to play the piano and sing at a local nursing home, callie decided the time was right to tap into the growing elder care market. she started music and memories, inc., a nonprofit corporation that would hire local talent to perform her own music productions directed toward this market. in order to write and produce several productions each year, callie needed start-up funds. an instructor at the local community college suggested that she begin by because this effort would introduce her idea to interested investors as well as suggest government grant applications that callie might pursue.