36. lindsay is leading the marketing team for a new type of hair gel. this new type of hair gel has been proven to keep its hold while leaving hair soft for at least 8 hours. the marketing plan is in the control process stage. as lindsay leads the team, what is one step she should avoid during this phase?
a. comparing a product’s actual performance to the marketing objectives
b. making adjustments to marketing objectives based on a product’s actual performance
c. measuring a product’s actual performance
d. writing new marketing objectives based on a product’s actual performance
37. when professor park travels for business, she always rents her car through station rental company because no matter the office location they honor her corporate rate. on her most recent three business trips, professor parks completed an online survey to express her disappointment that her normal rental rate was not honored at the oklahoma rental office.
a. marketability
b. inseparability
c. variability
d. intangibility
40. marketing involves actions to build and maintain
a. marketing relationships
b. exchange relationships
c. value relationships
d. service relationships