The three general types of media schedules are

My answer -

Three general types of media schedule :
1. Continuous schedule – advertising runs at a constant level with little variation throughout the campaign period
2. Flighting schedule – advertisements run for set periods of time, alternating with periods in which no ads run
3. Pulsing schedule – combines continuous and flighting schedules: during the entire campaign, a certain portion of advertising runs continuously, and during specific time periods of the campaign, additional advertising is used to intensify the level of communication with the target audience

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