As they embrace the new advertising opportunities technology affords them, sports and entertainment marketers must be careful not to
select one:
a. ignore print advertising as part of their marketing mix
b. forget the fundamental principles of marketing
c. turn away fans by over-advertising
d. allow technology to replace the human element of their brand

Martha entered into a contract with terry, an art dealer. according to the contract, terry was to supply 18 th century artifacts to martha for the play she was directing, and martha was ready to pay $50,000 for this. another director needed the same artifacts and was ready to pay $60,000. terry decided not to sell the artifacts to martha. in this case, the court may order terry to: