What is the difference between a hot call and a cold call?

The difference between a hot call and a cold call is

Hot call: You already or have any contact with the prospective customer before the calls.

Cold call: You don't have any contact before this call.

In business, it is common for a salesperson to approach a potential customer by making a phone call. It can be done in two ways, cold calling, and hot calling.

In cold calling, a salesperson chooses someone to call from a list of a potential customer, so the salesperson does not have any knowledge about the prospective customer. It is a stranger.

On the other hand, hot calling is when a salesperson calls a potential customer who may already have a relationship with the business. It can be a friend, someone contacted the business before through emailing list, website or social media or has shown some interest in the salesperson's product or service. In this case, the prospective customer may be expected the call.

Many countries have regulation about cold calling, how and when a business can make a cold calling. Cold calling considers not an effective way of doing business. Cold calling has a very high rejection rate and since the rise of the internet and mobile phone, people prefer text messaging than a phone call from an unknown number.

Cold calling

Keywords: cold calling, hot calling, potential customer, marketing, prospective customer

The main difference between cold calling and hot calling is that cold calling is done on a random basis and hot calling considers only the interested potential customer.  

Further Explanation:

Cold calling:

Cold calling is a task carried out by the sales representative. Cold calling is an approach to generating leads for sales. In cold calling, the sales representative calls a random target person based on their database. The target person is not contacted before but has the quality of a potential customer. Therefore, the sales representative approaches him/her for generating more revenue for the company.

Hot calling:

Cold calling is a task carried out by the sales representative for generating the revenue for the company. In the calling, the sales representative calls the target person who has previously shown the interest in the product of the company and more likely to buy the offered product.  

Difference between the cold calling and hot calling:

Following are the difference between the cold calling and hot calling:

•In cold calling, sales representative does not have any personal data about the potential customer. In representative calling, the sales representative has the information about the potential customer.

•The potential customers of hot calling are more likely to buy the product as compared to the potential customer of cold calling.

•In cold calling, sales representative has not any contact with the potential customer in past. In hot calling, sales representative has already contacted the customer.

•The potential customer of hot calling is more interested in the offered product then the potential customer of cold calling.

Thus, the main difference between cold calling and hot calling is that cold calling is done on random basis and hot calling follows only the interested potential customer.

Learn more:

1.Learn more about the communication principles

2.Learn more about the marketing mix

3.Learn more about the  promotion mix

Answer details:

Grade: Senior School

Subject: Business Studies

Chapter: Marketing Mix  

Keywords: What, is, the, difference, between, a, hot, call, and, a, cold, call, marketing mix, promotion mix, communication. Promotion, sales of the product, calling, communication.

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