The phase of the strategic marketing process usually results in a that sets the direction for the marketing activities of an organization.

planning; marketing plan

Explanation:

Marketing is a term used to describe the set of essential activities whose main objective is to understand the customer and meet their needs. Marketing is essential to the success and progress of a company. For this reason, it must be established after going through a planning process in which the marketing plan is determined in a precise and delicate way, allowing the company to reach the customer in the right way. correct and can meet your needs.

In summary, we can say that the planning phase of the strategic marketing process generally results in a marketing plan that defines the direction of an organization's marketing activities.

answer; offer in store wine and beer samples;

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