Exit read the copy from a television advertisement, and then answer the question. "at first i wasn't sure i could make it happen, but after enrolling in the gym, i feel great about myself! " the makers of this advertisement are most likely
a. using creative language to sell the product.
b. using an emotional appeal to sell the product.
c. relying on societal rules and regulations as a form of coercion.
d. relying on the consumers' intellectual abilities to sell the product.