For a report to focus on the needs of typical business readers today, it needs to be trustworthy, contain decision-related information, and:

a. put the summary at the end of the discussion.
b. use complicated language to impress the readers.
c. require a password to open the report document.
d. make it easy for readers to get the point quickly.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.