Clothing Company wants to produce a new line of light weight winter coats. They currently have 2 models of winter coats: a medium weight winter coat and a heavy weight winter coat. They currently sell 55,500 medium weight winter coats each year at a price of $250 per coat. They currently sell 80,200 heavy weight winter coats each year at a price of $320 per coat. If the clothing company decides to sell the light weight winter coat, then they expect to sell 35,700 coats at a price of $190 per coat. If Clothing company sells the light weight winter coat, then they expect to sell only 50,200 medium weight winter coats and 70,800 heavy weight winter coats. What is the incremental revenue generated from potential project

Clothing Company

The incremental revenue generated from potential project is:

= $2,450,000.

Explanation:

a) Data and Calculations:

                                                        Alternative 1     Alternative 2

Units to be sold:

Sale of light-weight winter coat                                  35,700

Sale of medium weight winter coat   55,500            50,200

Sale of heavy weight winter coat      80,200             70,800

Total coats sold                                 135,700           156,700

Selling prices:

Lightweight winter coat = $190 per coat

Medium weight winter coat = $250 per coat

Heavy weight winter coat = $320 per coat

Revenue from Sales:

                                             Alternative 1     Alternative 2      Increment

Units to be sold:

Light-weight winter coat                                 $6,783,000       $6,783,000

                                                                                 (35,700*$190)

Medium weight winter coat $13,875,000      12,550,000        (1,325,000)

                                                 (55,500*$250)       (50,200*$250)

Heavy weight winter coat    25,664,000      22,656,000       (3,008,000)

                                                 (80,200*$320)        (70,800*$320)

Total sales revenue           $39,539,000     $41,989,000      $2,450,000

b) The computations show that Clothing Company would earn additional $2,450,000 in revenue if it embarked on the new project of making and selling 35,700 lightweight winter coats.

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