Business, 17.04.2021 16:30 gracerhodes6972

When advertisers consider running ads in American Life magazine, they have the option of buying geographic and demographic editions as well as the national edition. For instance, they can choose from editions targeted at professional and managers, homeowners, working women, and people aged 50 and older. In addition, they are offered editions for 8 geographical regions and for the top 20 metropolitan areas. American Life also offers multiple - page discounts for advertisers buying four or more consecutive pages in any one edition, as well as other volume discounts. Question: A media planner working for a high-end clothing retailer looks at its sales figures and discovers that a vast majority of its sales generated are from large cities. She decides to buy space in American Life editions that reach only the top 10 metropolitan markets. This media strategy is referred to as: a. Geo-targeting
b. Flighting
c. Pulsing
d. Share of voice
e. Narrow casting

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