Business, 16.04.2021 01:20 Dragonskeld
In an attempt to alter consumers' cognitive component of their attitude toward Pepsi brand of cola, a freshness date was added on the cans. Pepsi wanted consumers to consider this attribute that was never a consideration before. Pepsi was using which strategy to alter the cognitive structure of a consumer's attitude? add beliefs shift importance change ideal change beliefs change feelings
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In an attempt to alter consumers' cognitive component of their attitude toward Pepsi brand of cola,...
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