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Business, 09.04.2021 01:00 samueltaye

Product positioning refers to Multiple Choice the place a product offering occupies in consumers' minds on important attributes. using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets. the competitive advantage of one product over another. an outdated concept that assigns product value by association with social class. changing the place a product occupies in a consumer's mind relative to competitive products.

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