1) Acreditamos que a convergència tecnológica acabará levando a convergência entre o marketing digital e o marketing tradicional. E um mundo
altamente tecnológico, as pessoas anseiam por um envolvimento profundo
Quanto mais sociais somos, mais queremos coisas feitas sob medida para
nós. Respaldados pela análise de big data (coleta, processamento e analise de
megadados), os produtos tornam-se mais personalizados e os serviços, mais
pessoais. Na economia digital, o segredo é alavancar esses paradoxos.
(KOTLER: KARTAJAYA: SETIAWAN 2017)
- O trecho faz parte do livro Marketing 40 de Kotler, Kartajaya Setiawan
Sobre as variadas fases do Marketing, segundo esses autores, complete as
lacunas da sentença a seguir: ✓
No começa a haver uma grande quantidade de produtos
competindo entre si, portanto, é preciso criarenquanto no, asprecisam se voltar para causas e valores.
Assinale a alternativa que completa as lacunas corretamente,
Alternativas:
a) marketing 1.0/ propaganda / marketing 2.0 / empresas.
b) marketing 2.0 / diferenciação / marketing 3.0 / marcas.
C) marketing 3.0 / anúncios / marketing 1.0 / propagandas.
d) marketing 4.0 / tecnologia / marketing 3.0 / divulgações.
e) marketing 1.0 / diferenciação / marketing 4.0 / marcas.​

The treasurer for pittsburgh iron works wishes to use financial futures to hedge her interest rate exposure. she will sell five treasury futures contracts at $139,000 per contract. it is july and the contracts must be closed out in december of this year. long-term interest rates are currently 7.30 percent. if they increase to 9.50 percent, assume the value of the contracts will go down by 20 percent. also if interest rates do increase by 2.2 percent, assume the firm will have additional interest expense on its business loans and other commitments of $149,000. this expense, of course, will be separate from the futures contracts. a. what will be the profit or loss on the futures contract if interest rates increase to 9.50 percent by december when the contract is closed out

In december of 2004, the company you own entered into a 20-year contract with a grain supplier for daily deliveries of grain to its hot dog bun manufacturing facility. the contract called for "10,000 pounds of grain" to be delivered to the facility at the price of $100,000 per day. until february 2017, the supplier provided processed grain which could easily be used in your manufacturing process. however, no longer wanting to absorb the cost of having the grain processed, the supplier began delivering whole grain. the supplier is arguing that the contract does not specify the type of grain that would be supplied and that it has not breached the contract. your company is arguing that the supplier has an onsite processing plant and processed grain was implicit to the terms of the contract. over the remaining term of the contract, reshipping and having the grain processed would cost your company approximately $10,000,000, opposed to a cost of around $1,000,000 to the supplier. after speaking with in-house counsel, it was estimated that litigation would cost the company several million dollars and last for years. weighing the costs of litigation, along with possible ambiguity in the contract, what are three options you could take to resolve the dispute? which would be the best option for your business and why?

You have been solicited to conduct a performance evaluation for a public organization that has been corrupted over issues of personnel embezzling funds. before actually conducting the evaluation, you—the evaluator—need to know certain specifics to conduct a thorough evaluation. compose a proposal that describes what type of evaluation will be conducted. in the proposal, explain the type of public organization. describe some of the main services, products, and activities the organization provides to the public. describe the size of the problem, who is affected by the problem, how long the problem has been in existence, and how long the evaluation will take. also, describe what the evaluation will assess with respect to organizational leadership. finally, what outcomes do you propose the evaluation will to achieve for the organization?