In the early days of selling business-to-business, a company can reach massive sales volumes by:
A. Crossing the chasm between early adopters and the mass market, and building enough focused reference accounts to unleash mass adoption.
B. Hiring star salespeople with solid track records who will reach all their old customers with this company's offers.
C. Mass advertising through multiple channels to build demand amongst business customers.
D. Launching the product/service and acquiring many early adopters, whose influence gets others to buy​
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In the early days of selling business-to-business, a company can reach massive sales volumes by:
A....
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