One of the biggest differences between men and women consumers is that men tend to stay loyal to a store. Women are much more ready to shop around-- perhaps because they demand more from their products than men. Andrea purchased a copy of Fit magazine because it contained an article about selecting the right jogging suit. The enduring belief that it is a person:.

Since marketing is the process of creating, communicating and delivering products to customers with the aim of satisfying their needs, the purpose of a marketing philosophy is to identify and fulfill those needs, as well as wants and demands.

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answer; ///(d); determining who competes most closely   with whom evaluating whether industry driving forces and competitive pressure favor some strategic groups and hurt others, and ascertaining whether the profit potential of different strategic groups varies due to the strengths and weaknesses in each groups respective market positions;