Exam-style case study Halo Enterprises
Halo Enterprises is a retail company that
manufactures beauty products and is based in
Country X, which is in Europel The company is speciality
dedicated to offering the best ethical, natural and
eco-certified beauty products available. Its products
are made with natural and organic ingredients;
they contain no animal ingredients or alcohol and
are never tested on animals. It also uses eco-
friendly packaging and aims to be sustainable by
tonsidering the impact of its business activity on the
o
environment.
Despite the economy going through a recession, Halo
has experienced tremendous growth in the last ten
years and is thinking of expansion into international
markets as a growth strategy, either by exporting
its goods or by setting up operations in the host
countries. The company wants to find out which is
the best country to focus on. It has gathered relevant
information on Countries Y and Z (see Appendices).

1) pressure groups are currently posing a threat to multinationals in country z .When considering which country to set up operations in, explain why Halo enterprises should consider pressure groups as both am opportunity and a threat.

Opportunity:
Explanation :
Threat:
Explanation:​