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Business, 03.04.2021 02:20 shmote12

Cookie Monster Inc. is a company that specializes in the development of software that tracks web browsing history of individuals. A sample of browser histories is provided in the files CookieMonsterBinary and CookieMonsterStacked that indicate which websites were visited by which customers. Using binary matrix format, the entry in row i and column j indicates whether web site j was visited by user i. Using a minimum support of 800 transactions and a minimum confidence of 50 percent, use XL Minerto generate a list of association rules. Review the top 14 rules. What information does this analysis provide Cookie Monster regarding the online behavior of individuals?

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