Criteria for picking target segments include: a. size of the market, expected growth, wealth of the target segment, cost of reaching the market, and competitive position b. size of the market, expected growth, compatibility with the organization's objectives and resources, cost of reaching the market, and competitive position c. size of the market, demand factors, wealth of the target segment, cost of reaching the market, and competitive position d. size of the market, expected growth, demand factors, cost of reaching the market, and competitive position e. size of the market, barriers to entry, cost of reaching the market, expected growth, and competitive position