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Business, 25.03.2021 16:40 Laylahlettiere

Betterton Corp and Alpine Inc often compete with one another in the marketplace. A new business area is emerging that appeals to both firms. However, organizations that will successfully compete in the new business area will need to have a robust laboratory capability as well as an established construction capability. Betterton has the former, and Alpine has the latter. Although unusual for two competitors, they negotiate and create a(n) . Under the terms of this agreement, Betterton and Alpine formally and jointly pursue their mutual goals.

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Betterton Corp and Alpine Inc often compete with one another in the marketplace. A new business area...
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