You are the recently designated brand supervisor for Grooming Partner, an unscented antiperspirant cleanser focused on Generation X individuals. Deals of this brand have been declining for a long while and ongoing exploratory examination led by the organization proposes that your image is presently don't cost serious. From your investigation of showcasing, you imagine that a reevaluation of the market division utilized already to all the more likely comprehend the objective shopper may be the way in to this situation. a)From your own examination of associations like yours, you find that numerous advertisers of antiperspirants in those associations hone their promoting technique by embracing a multivariate segment division (for example joining at least two segment factors) approach. Utilizing models, clarify why and how such a division approach may be utilized to advise procedure in endeavoring to determine the deals decline. (5 Marks)