As the marketing manager, you know the product (s) has to be right. The PC industry is competitive, lifecycles are short, and the marketing mix ingredients have to be correct. Looking at the points covered in products:Apply the theory of benefits to the computers MJA, Inc. wish to sell. What benefits are consumers really getting from purchasing one of MJA, Inc. PC’s? What particular product decisions are important in the product planning process?

Gwen, a manager at exude apparels inc., received a message from a customer requesting a replacement for a purchased pair of shoes. exude apparels has a clearly stated no-return policy. gwen responded to the customer denying the request in a tactful and clear manner. despite this, the customer submitted a second request. in this scenario, which of the following is an appropriate response to the second request?

Do it! review 16-3 the assembly department for right pens has the following production data for the current month. beginning work in process units transferred out ending work in process 0 22,500 16,000 materials are entered at the beginning of the process. the ending work in process units are 70% complete as to conversion costs. compute the equivalent units of production for (a) materials and (b) conversion costs. materials conversion costs the equivalent units of production

What type of negotiating strategy requires the supplier to open its books to the purchasers? a. competitive biddingb. cost-based price modelc. price-based modeld. market-based price modele. transparent negotiations