The market for fashionable lace extenders for socks and shirts is growing. Grace and Lace wants to jump into the market as quickly as possible to gain market share and discourage potential competitors from entering. Furthermore, they recognize that consumers in this market are likely price sensitive and as a result, demand may be fairly elastic. The appropriate pricing strategy you would recommend for a new line of lace extenders for sweaters that Grace and Lace is getting ready to sell would therefore likely be: