Frank is a salesman of Richard Laundry Equipment. He wants to give a presentation to a five star hotel for setting up an in-house laundry system. The hotel manager sent Frank the hotel's requirements and space constraints for a laundry system. Frank prepared a layout which suited the hotel's requirements. Frank has to select an approach for his allotted ten minute presentation. What advice can you give to Frank

Use customer benefit statements due to the time allotment.

Explanation:

The options include:

a. Use the curiosity approach to generate interest.

b. Open with a demonstration to convince the prospect.

c. Use customer benefit statements due to the time allotment.

d. Use the product approach to make the prospect aware of discounts.

e. Open with the premium approach as the prospect is a five star hotel.

Based on the information given, the advice that'll be given to Mike is to use the customer benefit statements due to the time allotment.

We should note that the benefit statements are typically used in scenarios whereby one knows the critical needs of the customer and there's a short time available for a presentation to be done. Since the Tim tht Frank has is short but he already knows what the hotel wants, then this is the best option.

both are integral parts of a corporate balance sheet. the cash flow statement, or statement of cash flows, measures the sources of a company's cash and its uses of cash over a specific time period. the income statement measures a company's financial performance, such as revenues, expenses, profits or losses over a specific time period (in fact, it's sometimes called a statement of financial performance).

a cash flow statement shows exactly how much money a company has received and how much it has spent, traditionally over a period of one month. it captures the current operating results and changes on the balance sheet, such as increases or decreases in accounts receivable or accounts payable, and does not include noncash accounting items such as depreciation and amortization. the cash flow generally comes from revenue received as a result of business activity, but it may be augmented by funds available as a result of credit. a cash flow statement is used to determine the short-term viability and liquidity of a company, specifically how well it is positioned to pay its bills and vendors.

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