McDonald's is the most recognizable fast-food chain in the world. Explain the concept product modification (10) and indicate to what degree the product has been modified for the South African market. Illustrate your answer by giving examples

MCdonalds change in menus and adding more healthy choices does brings change in the traditional value chain of the company.

In traditional times company was mainly focused towards the taste of the product and  to make the service as fast and as efficient as possible but now the company is taking care of the health of its customers. Company wants to attract new customer base of health conscious people. In traditional times company's aim was to make quick service to get the tables ready every time a customer walks in but today company wants to make the restaurant a place where people can sit and enjoy their meal for a while and company is taking help of technology in this.

Explanation:

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