Business, 13.03.2021 03:10 jaxondbagley

Case 3: Guideline Questions for Ontela PicDeck (B) (provided in the case) 1.Based only on the cluster data, which preference related variables are most and least useful for segmentation identification and evaluation? 2.Before looking Exhibit 3 and 4, create descriptive profiles for the each customer segment. Name the segments. Challenges and reinforcements of your previous assumptions. 3.Use information in Exhibit 4. Create the revised profiles for each segment. Are they different from those only used preference data. 4.Which segment would you target? Why? 5.Suggest the positioning statement for PicDeck for target consumers. 6. Suggest the positioning statement for wireless carriers. 7. Suggest key ideas for your media plan.

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Case 3: Guideline Questions for Ontela PicDeck (B) (provided in the case) 1.Based only on the cluste...

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