You have been retained by a new ride-sharing service that has gone global in a relatively short period of time. Unfortunately, this tremendous growth has come at a price: not only have they attracted the negative attention of competitors and government regulators, a number of incidents with their drivers in several key cities has resulted in a recent downturn in business. As one of the leading independent market researchers in the country, you have been retained to help them address their challenges while continuing to maximize the benefits of their increasing market presence. In an essay of approximately 300 words, describe what actions you will propose to undertake on their behalf, the amount of time you think it will take you to carry out these activities and what they can expect from you at the conclusion of your work.