The founders of Beleza Natural, a Brazilian chain of beauty institutes which specialized in products and services for women with curly and wavy hair, were at a key juncture for their venture; they had to decide how to consolidate their business model and growth. This case explores potential capacity investments in Beleza Natural's environment and the associated issues of workforce management. Your job is to determine how these measures might improve Beleza Natural's operations and how the management team should prioritize the issues they face. 1. What process improvement(s) would you suggest to increase capacity and process efficiency? Provide a capacity and utilization analysis for the improved system.
2. Discuss other possible process improvements (no analysis is required, just suggestions).