If consumer sovereignty is considered greatest in a system of pure competition, why is sovereignty still limited?

“Consumer sovereignty” is one of those ideas that increase and are internationally important long before they are explicitly identified and named. Much of the material of customer sovereignty is mentioned in Adam Smith. The centre of consequent classical business on the cost of making as the basic determinant of market decisions tentatively sidetracked this importance.

ok this has nothing to do with business

answer; organizational;