For each of the following four separate finance leases scenarios, determine the lease payment that the lessee should use to determine the appropriate lease classification. a. Lease payments are $6,600 per month plus 5% of lessee net sales. Lessee sales for year one are estimated to be $220,000. b. Lease payments are computed as the greater of (a) 5% of lessee net sales or (b) $3,600. Lessee sales for year one are estimated to be $220,000. c. Annual lease payments are 10% of lessee annual sales, with no fixed portion. Lessee sales for year one are estimated to be $220,000.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.