Rovinsky Corporation, a company that produces and sells a single product, has provided its contribution format income statement for November. Sales (6,300 units) $ 415,800 Variable expenses 289,800 Contribution margin 126,000 Fixed expenses 103,500 Net operating income $ 22,500 If the company sells 6,200 units, its net operating income should be closest to: (Do not round intermediate calculations)
a. $21,979
b. $20,500
c. $22,500
d. $18,000

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.