Business, 28.02.2021 17:10 xxaurorabluexx

In your research on external threats, you read a report that the sales of one of your competitors, Erudite Beans, has been on the rise. In addition, Erudite Beans has also indicated in their PR releases that they are planning to move into the pod coffee market. Based on this information, some team members believe that Erudite Beans is likely to be the primary external threat to Holden Evans' new venture. Which of the following, if true, would be the strongest evidence supporting that position? a. Erudite Beans has indicated they are challenging Starbucks by opening high-end coffee shops.
b. Erudite Beans has indicated that they are forming a partnership with Starbucks, and together they will offer a very high-end, premium ground coffee available only at standalone Starbucks locations.

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In your research on external threats, you read a report that the sales of one of your competitors, E...

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