Business, 26.02.2021 05:50 johnLavender8798
11. When Netflix first started, they saw an opportunity to change the game and began renting out DVDs by mail opposed to in a physical store. What did Netflix focus on when they entered the market and have continued as they have evolved over the years?
Group of answer choices
a. market segmentation
b. packaging
c. shifting approaches to distribution
d. network marketing
12. A company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix?
Group of answer choices
a. conduct random surveys
b. accept product returns
c. hold customer events
d. hire new employees
13. When Carter decided to start a luxury cologne company, he hired a wealthy aristocrat from France as his primary spokesperson. Which aspect of the marketing mix focuses on this action?
Group of answer choices
a. positioning
b. price
c. unique selling proposition
d. personal selling
14. Demographics such as age, education level and income can be gathered using what tool?
Group of answer choices
a. psychographic analysis
b. positioning map
c. customer profile surveys
d. network marketing
15. Which of the 7 Ps of marketing describes the methods by which a product is sold to customers?
Group of answer choices
a. positioning
b. price
c. promotion
d. place
16. When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keely’s market MOST likely segmented?
Group of answer choices
a. psychographically
b. geographically
c. demographically
d. behaviorally
17. After conducting extensive research, the owners of a discount furniture outlet decided to let their employees offer special financing to customers that required no payments for two years. Which aspect of the 7 Ps of marketing did the owners focus on?
Group of answer choices
a. product
b. price
c. people
d. positioning
18. is a series of activities and processes for creating, communicating, delivering, and exchanging offerings that have value for a customer.
Group of answer choices
a. Advertising
b. Public relations
c. Marketing
d. Branding
19. On a positioning map, what do the x and y axes represent?
Group of answer choices
a. components of the marketing mix
b. multiple levels of distribution
c. customer communication strategies
d. dimensions of customer perceptions
20. Knecht Home Centers is a chain of home improvement stores. They provide a wide range of products and services to homeowners and contractors. Knecht Home Center sells its products and service to:
Group of answer choices
a. only consumer markets.
b. neither consumer or industrial markets.
c. only industrial markets.
d. both consumer and industrial markets.
Answers: 3
Business, 22.06.2019 20:50
Swathmore clothing corporation grants its customers 30 days' credit. the company uses the allowance method for its uncollectible accounts receivable. during the year, a monthly bad debt accrual is made by multiplying 3% times the amount of credit sales for the month. at the fiscal year-end of december 31, an aging of accounts receivable schedule is prepared and the allowance for uncollectible accounts is adjusted accordingly. at the end of 2012, accounts receivable were dollar 586.000 and the allowance account had a credit balance of dollar 50,000. accounts receivable activity for 2013 was as follows: the company's controller prepared the following aging summary of year-end accounts receivable: prepare a summary journal entry to record the monthly bad debt accrual and the write-offs during the year. (if no entry is required for a particular event, select "no journal entry required" in the first account field.) prepare the necessary year-end adjusting entry for bad debt expense. (if no entry is required for an event, select "no journal entry required" in the first account field.) what is total bad debt expense for 2013? calculate the amount of accounts receivable that would appear in the 2013 balance sheet?
Answers: 2
Business, 23.06.2019 12:50
Can you see any pitfalls or disadvantages to using feedly to organize your online content sources?
Answers: 1
Business, 23.06.2019 13:40
Nicholas makes $2,000 per month. he spends $300 on credit card payments and $350 on an auto loan. what is his debt-to-income ratio? 17.5 percent 22 percent 2.7 percent 32.5 percent
Answers: 1
Business, 23.06.2019 18:10
General widgets, inc., manufactures high-quality widgets. the widget industry is mature and few innovations occur. the widgets have to be built exactly according to particular specifications provided by customers. this requires the use of controlled processes and precise measurements. the company also needs to maintain high efficiency in its production process in order to meet the market demand. for this company, stability is more important than flexibility. which of the organizational cultures is best suited for general widgets? a.) clan culture b.) modern culture c.) hierarchy culture d.) market culture
Answers: 3
11. When Netflix first started, they saw an opportunity to change the game and began renting out DVD...
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