1) Uma das etapas mais importantes do estabelecimento de uma estratégia de marketing
para um produto ou serviço é a segmentação do
consumidor. Este processo consiste em analisar
o perfil de seus consumidores, em busca de
"denominadores comuns" que permitam agrupar
características, preferências e hábitos que
melhor descrevam os potenciais clientes do
produto ou serviço. A partir desta análise, as
empresas poderão direcionar de forma mais
assertiva seus recursos financeiros e de tempo
para construção de uma estratégia de marketing
que tenha um forte apelo para estes
consumidores em específico.
De acordo com as informações apresentadas na
tabela a seguir, faça a associação dos principais
critérios de segmentação dos consumidores
contidos na coluna A com as variáveis analisadas
em cada um deles, contidas na coluna B.
Coluna A
Coluna B
1. Demográfico
A. Idade, sexo, renda,
nivel de formação
religião, geração, etnia,
ocupação etc.
ográfico
B. Indices de fidelidade
e recompra
quência de uso
c. Status dos usuarios​

The balance sheet contains the following major sections: current assets long-term investments property, plant, and equipment intangible assets other assets current liabilities long-term liabilities contributed capital retained earnings accumulated other comprehensive income required: the following is a list of accounts. using the letters a through j, indicate in which section of the balance sheet each of the accounts would be classified. if an account does not belong under one of the sections listed, select "not under any of the choices" from the classification drop down box. for all accounts, indicate if the account is a contra account or an account that would normally be deducted on the balance sheet by selecting "yes" from the second drop down box, otherwise select "no". account classification contra or deducted (yes/no) 1. cash 2. bonds payable (due in 8 years) 3. machinery 4. deficit 5. unexpired insurance 6. franchise (net) 7. fund to retire preferred stock 8. current portion of mortgage payable 9. accumulated depreciation 10. copyrights 11. investment in held-to-maturity bonds 12. allowance for doubtful accounts 13. notes receivable (due in 3 years) 14. property taxes payable 15. deferred taxes payable 16. additional paid-in capital on preferred stock 17. premium on bonds payable (due in 8 years) 18. work in process 19. common stock, $1 par 20. land 21. treasury stock (at cost) 22. unrealized increase in value of available-for-sale securities

Newton industries is considering a project and has developed the following estimates: unit sales = 4,800, price per unit = $67, variable cost per unit = $42, annual fixed costs = $11,900. the depreciation is $14,700 a year and the tax rate is 34 percent. what effect would an increase of $1 in the selling price have on the operating cash flow?

An insurance company estimates the probability of an earthquake in the next year to be 0.0015. the average damage done to a house by an earthquake it estimates to be $90,000. if the company offers earthquake insurance for $150, what is company`s expected value of the policy? hint: think, is it profitable for the insurance company or not? will they gain (positive expected value) or lose (negative expected value)? if the expected value is negative, remember to show "-" sign. no "+" sign needed for the positive expected value