The law of diminishing returns or diminishing marginal productivity a. Only applies in the short run b. Is universal and applies in both the short and the long run c. Only applies in the long run d. Is selective and only applies in large firm The law of diminishing returns or diminishing marginal productivity a. Only applies in the short run b. Is universal and applies in both the short and the long run c. Only applies in the long run d. Is selective and only applies in large firm

You are the manager in charge of global operations at bankglobal – a large commercial bank that operates in a number of countries around the world. you must decide whether or not to launch a new advertising campaign in the u.s. market. your accounting department has provided the accompanying statement, which summarizes the financial impact of the advertising campaign on u.s. operations. in addition, you recently received a call from a colleague in charge of foreign operations, and she indicated that her unit would lose $8 million if the u.s. advertising campaign were launched. your goal is to maximize bankglobal’s value. should you launch the new campaign? explain. pre-advertising campaign post-advertising campaign total revenues $18,610,900 $31,980,200 variable cost tv airtime 5,750,350 8,610,400 ad development labor 1,960,580 3,102,450 total variable costs 7,710,930 11,712,850 direct fixed cost depreciation – computer equipment 1,500,000 1,500,000 total direct fixed cost 1,500,000 1,500,000 indirect fixed cost managerial salaries 8,458,100 8,458,100 office supplies 2,003,500 2,003,500 total indirect fixed cost $10,461,600 $10,461,600

Which of the following is a way that companies attempt to get consumers to buy their products instead of their competitor's products? a. market research. b. marginal analysis. c. branding. d. sabotage.

Lexus offers a back-up camera on its luxury automobiles. by eliminating blind spots and improving the safety of its vehicles, lexus creates for its customers.