Case 3 Using Case 6 in the Book: Bluffton Pharmacy – Part 1& 2 Write a memo, single spaced covering the below questions. Use charts and tables to demonstrate your answers. Refer to Exhibits on the ratios and cash budget.

1.Calculate the twelve ratios for Bluffton Pharmacy for this year.

2. Develop a monthly cash budget for Bluffton Pharmacy for the upcoming year.

3. How do the ratios you calculated for this year compare to those for the pharmacy last year? What factors are most likely to account for those changes?

4. If you were Bluffton Pharmacy’s banker, would you be comfortable extending a line of credit to the pharmacy?

5. Develop a set of recommendations for improving the financial performance of Bluffton Pharmacy using the analysis you conducted in the questions .

Consider the country of morrow which is currently operating at full employment. suppose there is a decrease in investment

Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they

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