Look at the screenshot

a, b or c

Which of the following correctly identifies the motivation of firms using a market segmentation strategy? firms can avoid the government's anti-trust laws by selecting a small slice of a larger market. this strategy enables a firm to identify common traits in different consumer groups. with limited resources, firms can better satisfy the wants and needs of a smaller target market. government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.