All of the following are true EXCEPT? a. The persistent efforts by all firms in the market to copy and innovate, such that all competitors react, constitutes a third challenge that managers confront.
b. When managers develop their marketing strategies, they need to consider customers heterogeneity and dynamism, but also anticipate competitors’ reactions, now and in the future.
c. Typically a firm must establish the sustainable position with a targeted customer group before they can build an SCA (Sustainable Competitive Advantage) around that position.
d. Of the four First Principles of marketing, managing SCA (Sustainable Competitive Advantage) may be the least difficult to execute

What do economists mean when they use the latin expression ceteris paribus?

The beach dude (bd) employs a legion of current and former surfers as salespeople who push its surfing-oriented products to various customers (usually retail outlets). this case describes bd's sales and collection process. each bd salesperson works with a specific group of customers throughout the year. in fact, they often surf with their customers to try out the latest surf gear. the bd salespeople act laid-back, but they work hard for their sales. each sale often involves hours of surfing with their customers while the customers sample all the latest surf wear. because bd makes the best surfing products, the customers look forward to the visits from the bd salespeople. and they often buy a lot of gear. each sale is identified by a unique invoice number and usually involves many different products. customers pay for each sale in full within 30 days, but they can combine payments for multiple sales. bd manages its clothing inventory by item (e.g., xl bd surfer logo t-shirts), identified by product number, but it also classifies the items by clothing line (the lines are differentiated by price points as well as the intended use of the clothing, e.g., surfing products, casual wear, . draw a uml class diagram that describes the beach dudes sales and collection process.b. using microsoft access, implement a relational database from your uml class diagram. identify at least three fields per table.c. describe how you would use the relational database to determine the beach dude’s accounts receivable.

Social computing forces companies to deal with customers as opposed to