Will the addition of more constraints and metrics make it easier to perform trade-offs on projects? Can customer-requested scope changes impact the order in which trade-offs will happen? What should be the role of a project sponsor with regard to trade-offs?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.