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Business, 15.02.2021 16:10 ShianHagen5

1.Question: Consider you are a Marketing Director of a firm (that you have supposed earlier) that is doing its business in Pakistan. Your Company is in the process of creating a new product for its existing and prospective customers, and the objective is to increase the Market Share of the Company. From the Marketing Intelligence, its been observed that the competitor is also working on a similar product and will launch in the market soon (no specific timeline). But your product is already completed, tested, and in production line. Now the problem is to communicate message to the prospects and make repeat sales. Which media tool (s) will you chose to engage your prospects, and why? Which Marketing Channel will you prefer and why?

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