15 points In a paragraph of 125 words, explain the importance of market research, being sure to include the four basic steps and the two ways to gather information.

Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can tell companies whether they are meeting their customers' needs. By researching the answers to specific questions, small-business owners can learn whether they need to change their package design or tweak their delivery methods--and even whether they should consider offering additional services.

Collecting primary research can include:

Interviews (either by telephone or face-to-face)

Surveys (online or by mail)

Questionnaires (online or by mail)

Focus groups gathering a sampling of potential clients or customers and getting their direct feedback

Two ways to gather this information would be asking questions and gathering data from trusted sites or books.

Explanation:

answer: b. false

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