One of the first decisions you have to make as the brand manager for Vesuvius is whether or not to add a new line of counter top vegetable steamers, the "Super-Vesuvius line. The line would be marketed in addition to the original Vesuvius line. Your brand assistant has provided you with the following facts. a. Retail selling price​​​​​$70 per unit
b. All margins the same as before
c. Direct factory labor​​​​$3 per unit
d. Raw materials​​​​​$6 per unit
e. Additional factory and admin. overheads​​$3.5 per unit
(if unit volume = 50,000)
f. Salesperson's commissions: …………….​​the same percent as before
g. Incremental sales force travel cost​​​$60,000
h. Advertising for Super Vesuvius​​​$650,000
i. New equipment needed​​​​$950,000 (to be depreciated over 10 years)
j. Research and development spent​​​$250,000
up to now
k. Research and development to be​​​$600,000 (to be amortized over 5 years)
spent this year to commercialize
the product

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

Employees at a library check out books to patrons. books have an isbn and a name. the library sometimes has multiple copies of the same book. books have one or more authors. a patron is an individual who has an active (non-expired) library card. for each library card, we store the person's first and last names and their address. for each employee, we store their employee id, current salary, first and last name and their address. we also store the employee id of their current manager. each time we check out a book to a patron we need to store the date of the transaction, the employee who checked out the book to the patron, and the library card of the patron. some employees have library cards. if an employee patron turns in a book late, the fine that they pay is a percentage of their salary. some employees are authors who have library cards—they are allowed to check out as many books as they like.

Which stage of group development involves members introducing themselves to each other?