Business, 11.02.2021 21:30 migos0917

Market-share and market-size variances (continuation of 14-38). Miami Infonautics’ senior vice president of marketing prepared his budget at the beginning of the third quarter assuming a 25% market share based on total sales. Foolinstead Research estimated that the total handheld-organizer market would reach sales of 408,600 units worldwide in the third quarter. However, actual sales in the third quarter were 515,000 units. 1. Calculate the market share and market size variance for Miami Infaunotics int he third quarter of 2017.
2. Explain what happend on the market share and the market size variances.
3. Calculate the actual maket size in units that would that would let to market size variance.

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Market-share and market-size variances (continuation of 14-38). Miami Infonautics’ senior vice presi...

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